The ContentGecko article writing process involves several automated steps, each using AI combined with the information you provide. Here's a simple breakdown of the journey:

1. Building the Blueprint (Briefing):
   • What happens: First, the system gathers the core ingredients for your article. It looks at the Keywords assigned to the article idea. It also reads your company's Style Guide and About section to understand your brand voice and background. Using this, plus insights from analyzing top Google search results for your keywords (like competitor headlines and common questions people ask), it builds a detailed plan, or "brief". This brief includes a summary of what searchers are looking for, suggested article titles, a potential URL, and an outline based on what currently ranks well.
   • Your Impact: The Keywords, Style Guide, and About section are crucial here. Providing clear and relevant information in these fields directly shapes the article's foundation and direction. The initial Title (by default derived from the biggest keyword) you give the article idea also influences the suggested URL.
2. Gathering the Facts (Research):
   • What happens: Based on the brief created in the previous step, the system formulates a research question. It then uses an AI research tool to find relevant facts, statistics, and examples online. It can look both across the general web and specifically within your own website to find supporting information. The research considers the Target Market (country and language) you've set for your content plan.
   • Your Impact: The quality of the brief (influenced by your keywords, style guide, etc.) guides the research. You can add custom instructions to the Summary in the brief to influence the research.
3. Writing the First Version (Drafting):
   • What happens: Now, an AI copywriter takes the detailed brief and the research findings to write the first draft of your article. It aims to match the style guide, incorporate the facts naturally, and link to other relevant pages on your site if they were identified in the brief (under the “Internal link to” section). The summarized content from each relevant page on your domain is also fed into the prompt for the copywriter.
   • Your Impact: The brief and the research are the direct inputs here. A well-defined brief and relevant research lead to a stronger first draft that requires less editing later. If you want the article to include specific sections or stats include them in brief or research.
4. Polishing the Gem (Editing):
   • What happens: Finally, another AI acts as an editor. It reviews the first draft against the original brief. It refines the language, improves the flow between sections, adds more detail or examples where needed, and ensures all facts or statistics are correctly linked to their sources (both on your site and externally).
   • Your Impact: The editor works with the draft it receives. The better the initial brief, research, and draft, the better the final polished article will be. So if you want to take some sections of the article in a slightly different direction, you can edit the draft and run editor stage again.

In Summary:

The article creation process is a pipeline where each step builds upon the last. Your primary way to influence the final article is by providing detailed and accurate information at the beginning.

• Style Guide & About: Define the voice, tone, and context. These apply to ALL articles.
• Keywords & Brief: Define the core topic and what you want the article to cover.
• Research: Add specific stats and context you want included in the article.

By refining these inputs, you guide the AI to create content that is well-researched, on-brand, and effectively targets your desired audience.